The Fusion44 Blog
Practical guides to Google Maps visibility, reviews and local search
Straightforward guides for trades and service-area businesses on building local visibility from the work they already do.
How to Rank Higher on Google Maps as a Trades Business
What actually influences local map rankings, and why consistent evidence of completed work matters more than one-off fixes.
Why Completed Jobs Matter for Local Visibility
Most finished jobs leave no lasting record online. Here's what changes when you start publishing them.
How to Collect More Google Reviews Without Asking Awkwardly
The best moment to ask is right after the job. Here's how a Review Card and a well-timed request change response rates.
What "Service-Area Business" Means for Your Local Visibility
Businesses without a public storefront need a different approach to local search. Here's what that looks like in practice.
Google Business Profile Optimisation for Trades Businesses
The profile settings, categories and activity signals worth getting right before anything else.
AI Search Visibility: What Local Businesses Need to Know
How structured, location-based evidence helps AI-powered discovery tools understand what a business does and where it works.
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