Privacy Policy

Fusion 44 is the controller of the personal data described in this policy for our marketing website, sales process, and customer administration activities.

Trading name: Fusion 44
Registered office: 124 City Road, London, EC1V 2NX
Company number: 16993745
Privacy contact: support@fusion44.com
Telephone: 07446 499023

If we appoint a data protection officer or UK representative in circumstances where one is legally required, we will update this page with those details.

We may collect and use the following categories of personal data:

• Identity and contact data, such as your name, business email address, telephone number, company name, and job title.
• Enquiry and trial data, such as messages you send us, onboarding details, and service requirements.
• Customer account and billing data, such as contract records, invoices, payment status, and support history.
• Completed-job and profile data, such as job photos, service descriptions, location data, business profile details, Google Business Profile connection details, and Google review link information submitted by you or your customers when you use the Review Card or request a review.
• Technical and usage data, such as IP address, browser information, device type, approximate location derived from IP, and logs showing how our site or service is used.
• Marketing preference data, such as whether you want to hear from us about product updates, offers, or events.

We collect personal data directly from you when you complete forms, contact us, book demos, start a trial, sign an agreement, or use our services.

We also collect data automatically through server logs and essential website technologies. If we add analytics, advertising pixels, or non-essential cookies, we will update this policy and deploy an appropriate consent mechanism.

In some cases, we may receive business contact data, referral details, or Google Business Profile information from customers, CRM systems, or publicly available business sources.

We use personal data for the following purposes and rely on one or more lawful bases under the UK GDPR:

• To respond to enquiries, provide demos, and assess whether our service is a fit for your business. Lawful basis: legitimate interests.
• To set up, supply, maintain, and support our services, including completed-job publishing, Geo Pins, the Review Card, automated review requests, and Google Business Profile connection. Lawful basis: contract, or legitimate interests before a contract is in place.
• To process payments, manage subscriptions, maintain accounting records, and comply with tax or regulatory obligations. Lawful basis: contract and legal obligation.
• To monitor security, prevent abuse, troubleshoot incidents, and protect our systems, staff, customers, and users. Lawful basis: legitimate interests and, where relevant, legal obligation.
• To improve the performance, reliability, and accuracy of our website and services. Lawful basis: legitimate interests.
• To send service messages, product notices, and operational updates. Lawful basis: contract or legitimate interests.
• To send direct marketing where permitted by law. Lawful basis: consent where required, or legitimate interests where permitted for business-to-business marketing. You can object or unsubscribe at any time.

Fusion44 organises completed-job data — photos, service details and locations — into a structured record that helps search engines and AI-powered discovery tools understand what a business does and where it works.

We do not use this processing to make solely automated decisions about individuals with legal or similarly significant effects. Publishing a completed job does not guarantee any particular search ranking or outcome.

We may share personal data with trusted processors and service providers where necessary, including hosting providers, CRM tools, communications platforms, telephony providers, scheduling tools, payment processors, support tools, and professional advisers.

Based on the current site implementation, lead form submissions may be sent to a third-party CRM or automation provider used to manage enquiries and onboarding.

We may also disclose data where required by law, to enforce our legal rights, or as part of a merger, financing, investment, acquisition, or business reorganisation.

Some of our suppliers may process personal data outside the UK. Where this happens, we aim to use lawful transfer mechanisms and appropriate safeguards, such as adequacy regulations, the UK International Data Transfer Agreement, the UK addendum to the EU standard contractual clauses, or another valid mechanism.

You can contact us using the details above if you want more information about the safeguards used for a specific transfer.

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including for legal, accounting, security, and support needs.

• Sales enquiries and demo requests: typically up to 24 months after the last meaningful contact, unless a longer period is needed to handle a dispute or comply with law.
• Customer account, contract, and billing records: typically six years after the end of the relationship, or longer where tax, limitation, or regulatory rules require it.
• Support tickets, operational logs, and service records: as long as needed for service delivery, troubleshooting, and security, then deleted or anonymised under our retention schedule.
• Completed-job records, photos, and Review Card activity: retained for as long as your account is active and your published records remain live, then deleted or anonymised in line with your account settings and our retention schedule.

Depending on the circumstances, you may have the right to request access, rectification, erasure, restriction, portability, and objection, and the right to withdraw consent where processing depends on consent.

If we rely on legitimate interests for direct marketing, you have the right to object at any time, and we must stop that processing for direct marketing purposes.

To exercise your rights, contact us at support@fusion44.com. You also have the right to complain to the UK Information Commissioner's Office at ico.org.uk.

Our website may use essential technologies needed for security, routing, and basic functionality. If we introduce analytics, advertising, or other non-essential cookies or similar technologies, we will provide additional information and, where required, obtain consent in line with the Privacy and Electronic Communications Regulations.

If you would like a separate cookie policy or consent banner added to the site, that should be implemented alongside this policy rather than assumed by this page alone.

We use appropriate technical and organisational measures intended to protect personal data against unauthorised access, loss, misuse, alteration, or unlawful disclosure. However, no internet-based service is completely secure, and we cannot guarantee absolute security.

Our website may contain links to third-party sites or services. Their privacy practices are separate from ours, and you should review their own notices.

If you are our customer and publish job photos, locations, or customer review requests through the platform, you are responsible for ensuring you have an appropriate legal basis and any consents needed for the people and locations shown in your published content.

We may update this Privacy Policy from time to time. We will post the revised version on this page and update the last-updated date. Material changes may also be highlighted elsewhere on the site or through account communications where appropriate.