Privacy Policy

Fusion 44 is the controller of the personal data described in this policy for our marketing website, sales process, and customer administration activities.

Trading name: Fusion 44
Registered office: [insert registered office address]
Company number: [insert company number]
Privacy contact: [insert privacy email]
Telephone: 07446 499023

If we appoint a data protection officer or UK representative in circumstances where one is legally required, we will update this page with those details.

We may collect and use the following categories of personal data:

• Identity and contact data, such as your name, business email address, telephone number, company name, and job title.
• Enquiry and trial data, such as messages you send us, onboarding details, call-routing preferences, booking preferences, and service requirements.
• Customer account and billing data, such as contract records, invoices, payment status, and support history.
• Call and communication data, such as recordings, transcripts, notes, voicemail content, and appointment or lead details processed through the service.
• Technical and usage data, such as IP address, browser information, device type, approximate location derived from IP, and logs showing how our site or service is used.
• Marketing preference data, such as whether you want to hear from us about product updates, offers, or events.

We collect personal data directly from you when you complete forms, contact us, book demos, start a trial, sign an agreement, or use our services.

We also collect data automatically through server logs and essential website technologies. If we add analytics, advertising pixels, or non-essential cookies, we will update this policy and deploy an appropriate consent mechanism.

In some cases, we may receive business contact data, referral details, or call-routing information from customers, telephony providers, CRM systems, or publicly available business sources.

We use personal data for the following purposes and rely on one or more lawful bases under the UK GDPR:

• To respond to enquiries, provide demos, and assess whether our service is a fit for your business. Lawful basis: legitimate interests.
• To set up, supply, maintain, and support our services, including AI call answering, lead qualification, appointment handling, and customer support. Lawful basis: contract, or legitimate interests before a contract is in place.
• To process payments, manage subscriptions, maintain accounting records, and comply with tax or regulatory obligations. Lawful basis: contract and legal obligation.
• To monitor security, prevent abuse, troubleshoot incidents, and protect our systems, staff, customers, and users. Lawful basis: legitimate interests and, where relevant, legal obligation.
• To improve the performance, reliability, and accuracy of our website and services. Lawful basis: legitimate interests.
• To send service messages, product notices, and operational updates. Lawful basis: contract or legitimate interests.
• To send direct marketing where permitted by law. Lawful basis: consent where required, or legitimate interests where permitted for business-to-business marketing. You can object or unsubscribe at any time.

Our services may use automation and AI models to answer calls, transcribe speech, summarise conversations, qualify leads, and route or schedule enquiries.

We do not intend for website visitors or customer contacts to be subject to solely automated decisions with legal or similarly significant effects through the marketing site alone. If a particular service workflow involves significant automated decision-making, the relevant customer-facing documentation should describe that workflow, its logic, and the available human review path.

We may share personal data with trusted processors and service providers where necessary, including hosting providers, CRM tools, communications platforms, telephony providers, scheduling tools, payment processors, support tools, and professional advisers.

Based on the current site implementation, lead form submissions may be sent to a third-party CRM or automation provider used to manage enquiries and onboarding.

We may also disclose data where required by law, to enforce our legal rights, or as part of a merger, financing, investment, acquisition, or business reorganisation.

Some of our suppliers may process personal data outside the UK. Where this happens, we aim to use lawful transfer mechanisms and appropriate safeguards, such as adequacy regulations, the UK International Data Transfer Agreement, the UK addendum to the EU standard contractual clauses, or another valid mechanism.

You can contact us using the details above if you want more information about the safeguards used for a specific transfer.

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including for legal, accounting, security, and support needs.

• Sales enquiries and demo requests: typically up to 24 months after the last meaningful contact, unless a longer period is needed to handle a dispute or comply with law.
• Customer account, contract, and billing records: typically six years after the end of the relationship, or longer where tax, limitation, or regulatory rules require it.
• Support tickets, operational logs, and service records: as long as needed for service delivery, troubleshooting, and security, then deleted or anonymised under our retention schedule.
• Call recordings and transcripts: retained according to the customer plan, service settings, and legal obligations, then deleted or anonymised when no longer needed.

Depending on the circumstances, you may have the right to request access, rectification, erasure, restriction, portability, and objection, and the right to withdraw consent where processing depends on consent.

If we rely on legitimate interests for direct marketing, you have the right to object at any time, and we must stop that processing for direct marketing purposes.

To exercise your rights, contact us at [insert privacy email]. You also have the right to complain to the UK Information Commissioner's Office at ico.org.uk.

Our website may use essential technologies needed for security, routing, and basic functionality. If we introduce analytics, advertising, or other non-essential cookies or similar technologies, we will provide additional information and, where required, obtain consent in line with the Privacy and Electronic Communications Regulations.

If you would like a separate cookie policy or consent banner added to the site, that should be implemented alongside this policy rather than assumed by this page alone.

We use appropriate technical and organisational measures intended to protect personal data against unauthorised access, loss, misuse, alteration, or unlawful disclosure. However, no internet-based service is completely secure, and we cannot guarantee absolute security.

Our website may contain links to third-party sites or services. Their privacy practices are separate from ours, and you should review their own notices.

If you are our customer and use the platform to process data about callers, leads, employees, or other contacts, you are responsible for ensuring you have an appropriate legal basis, suitable caller notices, and any consent or recording disclosures required for your own use case.

We may update this Privacy Policy from time to time. We will post the revised version on this page and update the last-updated date. Material changes may also be highlighted elsewhere on the site or through account communications where appropriate.